Consultancy
Communication is the most basic of business requirements and yet often the hardest to achieve coherency within. We all now live, work and play in an environment of communication choice, and one of the largest challenges faced on a corporate level is how do we maximise the opportunity this brings without weakening our voice or brand persona.
Our background in online communications, branding and digital marketing, has instilled in us the importance of rationalising the various communication methods for key target audiences. It is crucial for us to understand our clients business, customers and objectives. We can only ensure that we are providing the right solution if we have spent the time investigating the business needs and dynamics.
Our core areas of consultancy include:
| Customer conversion and commercial strategy
How do people use the web?
Are they finding what they need on your site?
How can we improve the customer process through the site?
What is the true site conversion rate and how can we improve on this?
| Search engine optimisation and online marketing
How do you improve your search engine rankings, drive new customers, and maximise buyers not browsers?
What pay-per-click options are available and do they work?
What are the most important elements of a site to maximise your SEO?
| E-marketing and Social Networking for Business
Where is your target market and what are they looking at?
Which social networking sites give the best return for business?
What are the key components of an e-marketing plan and what benefits can such a plan deliver to your business?
| Technical and application development
What’s on your technical wish list?
Are you happy with the build or infrastructure of your site?
Are you concerned with the performance of your site?
What would you like to offer your clients/users and how can this improve your business processes?
| Corporate Social Responsibility
Why is CSR important?
How can CSR sites deliver positive benefits for your business?
How can your CSR communications be improved?
What are the industry guidelines for this type of site?
Can I encourage feedback and get input from customers through the site?
In addition to our own internal skills, through our partners we can also provide access to specialists covering many other areas. To find out more about our consultancy services, contact us.
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